Companies measure the success of Internship programs by
the number of new hires and from the students who want meaningful
learning experiences. The best Internship program managers achieve their
hiring goals by giving students what they want.
College Internships make up the largest segment of these
types of programs, and they have become increasingly popular as a
strategic method for recruiting students prior to their graduation.
Managers favor Internships for building pipelines of talent and like the
opportunity to "audition" the students for a period of time prior to
extending offers, according to Steve Pollock, president of Wet Feet, a
recruitment solutions provider and research company based in San
Francisco. "More companies are de-emphasizing full-time hiring and
emphasizing the Internship program and the subsequent conversion rates
of students to full-time hires at the end of their Internship," Pollock